On Page seo Techniques

SEO On-page Optimization, is the term referred to the measures that is taken within a website page, in order to improve its ranking in the search results whereas, in Off page optimization, measures are taken outside the website. It is mainly focused to improve the quality of the website. On-Page SEO considers each and every aspects in your website and are optimized to make it both bot and user friendly. Unlike off page seo, on-page seo techniques includes optimizing the content, adding links and images, giving appropriate title and meta-description.

Before going to optimization process, let's take a glance to the structure of the document. A html consists of mainly head and body. The URL, title and meta tag description is on head portion. The content, image, keywords and anchor tag goes to body part. The first thing a google bot notices is the URL of the website. From that google gets a little hint about the content. Then comes the title of the website page and some more information is gathered on what the page actually is. Then after that the meta-description of the meta tag is viewed and some what 90% idea on the page is achieved. Later the h1, contents and images are viewed. Now the complete picture of the page is received to Google and it starts crawling the page and caches the data to data base.

Now you know what is a snippet? Snippet is a small piece of information. In terms of Google, it is a brief idea on what our page is really about. It consists of a title, URL and meta description.

The following describes the different methods used in seo on-page optimization.

ON PAGE OPTIMIZATION METHODS

1.Title Optimization.

2.Meta Description Optimization.

3.Content Optimization.

4.Anchor Text Optimization.

5.Keyword Optimization.

6.Image Optimization.

7.Authorship.

TITLE OPTIMIZATION 

The title name should only contain about 55-60 characters. The Google text visibility is 70 character length and the google pixel width is 512 pixel. So the title should not exceed both limits. That is writing title in all capital letters may lead to increase in pixel width.

The title name should be relevant to the content of the publishing page. It should be apt to the topic discussed. So by viewing the title name itself both Google and user should get a vivid image of what the webpage exactly is.The presence of the focusing keyword in the title in an descriptive manner is an important factor in optimization. It strengthens the chance to get noticed and it reveals the identity of what is being trying to convey. Now the other thing is Google should find it easy to crawl the website.

Another factor to notice is that it should be error free - both grammatical and spelling errors. 

Choose a unique name because giving same name to two same pages in the publishing website may leads to Keyword Cannibalism, where multiple pages targeting to same keyword. Here the listing would occur and another different webpage takes their place. The title names should be impressive and catchy.

CTR and impression are important for listing our webpage in search results. CTR is the measurement of how many times an impression (or a page lists) in a search result through clicks. When title names are not given, then h1 tag is taken as title name and is displayed in the title region of a snippet. If both title and h1 is missing then h2 tag is used as title.

META DESCRIPTION OPTIMIZATION

It gives a brief idea of what the page is about in sentences or in small paragraphs. The title of the page can also be a meta description. In case of webpages, the meta tag description can be up to a limit of 155-160 characters but when it comes to post like article or blog the character limit gets reduced to 155 characters.  The reason is the post being time relevant comes with a date in the beginning which itself contribute some characters.According to the updates of 2014, pixel width for a meta tag description is 1024 pixels.

Like title, meta tag description also needs to be unique. The meta description should also be impressive and relevant to the content else the page will get unnoticed. There is a meta tag named robot whose content value defines how it works. If the robot's content value is not given the default value is considered. If we don't want to crawl a page then the content value is given as contents = "no index" or "no follow".

BODY PORTION OPTIMIZATION

The most visible area in a body part is h1 tag. It is described as the identity of a page in a website. It clearly identifies our webpage and it should be relevant to the content. After h1 tag h2 tag is visited. Content of h1 and h2 can be same, but different one is a good choice. Only after looking into h1 and h2 we checks h3. For a title, 7-8 words can be used. It should be impressive without any spelling errors or grammar mistakes. It should be relevant and should also include focusing keywords in it.

When more than one h1 tags are used, then bot gets confused and put it into sand box which is a temporary storage area. The consequence is that page gets listed in search result but the position won't change. Like this, h2 tag also be one. We should be keen that the tags used h1, h2, h3 and h4 should be relevant to the published content.

ANCHOR TEXT OPTIMIZATION

Anchor text are easily visible to Google. It is the clickable text that the user sees as a result of a link.  The anchor text as a fuel or catalyst in crawling the contents of our publishing page. The use of  anchor text is very useful as it brings visit to our pages. But when usage is more, then equity is passed and also confusion occurs. Equity won't be passed for internal links.

KEYWORD OPTIMIZATION

Keyword density is the occurrence of keywords in respect to the total words in our publishing page. But according to Google, the keyword density is not considered a factor in ranking. But they states that presence of a few occurrence of focusing keywords in our publishing document is a plus point. Keywords using in the beginning of a paragraph or a sentence is a good practice. It will easily catch the attention of both the Google and user. Because both will find the page is appropriate to the search query.

Some claims that making the focusing keyword in bold helps in ranking. But this is not true. But yes, it may help to increase readability and avoid repetition and omitting of sentences and words if our paragraph is big. Also the user will have a satisfaction that they have selected the apt page when they find the focusing keyword in bold which catches their attention quickly. So here the motive is to make the website useful both to bots and users. Some believes that focusing keywords in grey and used before comas or full stop is beneficial. Google neither denied or accepted this.

IMAGE OPTIMIZATION

The image consists of src and alt mainly. The alternative text in a image is alt and src referes to source path. The alt name should be meaningful and should be related to the image. Using irrelevant names can degrade the image. Also the image file name should be meaningful and related to the image. It should be written by words separated by hyphens or underscores. Content of the publishing page and the image should also be related to each other.

AUTHORSHIP OPTIMIZATION

Authorship or editorial power in seo refers to the process by which, author of an article is connected to google to create the ownership of the content. To publish a blog or article, authorship verification is a must process. Authorship optimization is only used for a single article and is not for a website and is the most important on page optimization. It gives authority and validity to content readers. The editorial power is increased as it is posted in many websites.

Bismi Jabbar

I have already published a published a post earlier on the History and Evolution of seo